MID-TERM

STATEMENT

In our group Self-Care II, the central issue which we will be researching is self-care in the 21st century and the digital age. Taking a look specifically at how self-care has been used by capitalism to influence people in an almost "fake" or "performative" self-care.
The narratives that we will be layering within our research and map include self-care in terms of marketing and advertising, through the use of sounds, slogans and visuals. We will analyse this via researching how social media platforms such as instagram use this capitalisation of self-care too, through self-care performances like posting your healthy meal or the book you're reading or the new journal you bought, as well as in-store advertisements that contain promotions of self-care or products that are supposed for self-care.
We, Hyo, Yeoni and Keö, have decided to create three cases that we will individually research and create to then be used with a green screen in a video performance of a main character navigating their way through each case to create one story.
Each case focuses on a different aspect of our central issue. Hyo will be researching self-care capitalism that deals with public architecture, specifically street benches that are sometimes inaccessible and therefore make you go to a cafe or restaurant and spend money in order to rest (care for yourself). Yeoni will be researching self-care capitalism that deals with sounds relating to capitalism within the context of shopping as ‘retail therapy’ as well as how certain bpm affect the brain and Keö will be researching self-care capitalism that deals with advertising and the “performance” of self-care, specifically through instagram posts and advertisements that encourage you to buy products in order to take care of yourself.